Dry Denim

Dry, dark unwashed denim, is the strongest and most durable alternative, and will also give the most personal result. Use your dry jeans as much as possible before the first wash. Six months is a good start. A pair of jeans is like a second skin where the indigo and denim are living materials. Jeans is all about passion and deep relationship – the more you wear and treat your jeans, the more beautiful they get. Your everyday life gives the denim its unique character, formed by you into a second skin – personal and naked. As long as they are dry (dark and stiff) they have a surface, almost like they are water resistant. You should not try to clean local spots as it removes the indigo and you will get a bleach spot for a long time. The longer you can keep them unwashed, the more beautiful they will get.

上面这段我从Nudie官网上摘下来，你读一读，这真是太经典了。这根本不是教你怎么穿怎么洗，这明显就是一种Nudie本身文化在你脑子里的再塑造。另外还有2段，大家可以在给的链接里点击两次next看到。

我为什么会提到上面这段，是因为我有朋友给我说过她买过这牌子的牛仔裤，一点都不好，面料差，还掉色掉的厉害。

如果说Nudie不做一点市场推广， 没有一点公关。我想前几个顾客一反应掉色厉害，这裤子估计买不出几条，更别还那么贵了。

可是这里就不会出现如此公关危机，人家品牌定义的时候就已经给你这么明确到告诉你穿法，洗法儿了。

你照着这经典的步骤走下去，穿出来的也是条经典的裤子。你自己没文化，买来穿之前先洗衣机搅上半小时，然后穿2周不到刷子再捣腾半小时，当然还不如买条工装裤了。

所以说，不管品牌物品也好，人也罢。总有优点和缺陷。看你怎么handle了。

好了，话也说完了。你要还不知道顶上的那张照片怎么拍的。就点击下面的小图标。

反过来看，明白了吧？

这里还有很多这样的例子：关键词搜索 puddle reflection